Cookie & Tracking Policy
Data Privacy Standards | Republic of Ghana | Issued March 2026
Yandaz Ghana Limited ("Yandaz," "we," "us," or "our") uses cookies, pixels, local storage, and high-frequency tracking identifiers to operate our digital marketplace. This Policy provides an exhaustive technical and legal breakdown of how these technologies collect data to enhance security, facilitate transactions via MoMo/Card, and personalize your experience. Continued use of yandaz.com or our mobile apps constitutes your irrevocable consent to these tracking protocols.
1. The Yandaz Tracking Ecosystem
Modern marketplaces require more than simple "text files" to function. Yandaz utilizes a sophisticated stack of tracking technologies to ensure your session remains secure across multiple devices and network transitions in Ghana. Our ecosystem includes:
1.1 Standard HTTP Cookies
These are the foundation of our web interface. First-party cookies are generated by our servers to manage your encrypted login state and prevent Cross-Site Request Forgery (CSRF). Third-party cookies are managed by our verified global partners (Google, Meta, etc.) to bridge our platform with external social and advertising networks.
1.2 Local Storage & Persistent Objects
We utilize HTML5 Local Storage and Session Storage to cache large data sets locally on your device. This is a critical feature for our Ghanaian users, as it reduces data consumption by up to 40% by storing UI elements, recently viewed categories, and ad drafts directly in your browser rather than re-downloading them from our servers on every page refresh.
1.3 Web Beacons, Pixels & ETags
Invisible 1x1 graphic markers (pixels) allow us to measure the success of our community outreach. For instance, we track if an "Accra Real Estate" alert email was opened so we can refine our communications. ETags act as browser fingerprints that allow us to instantly determine if the content of a page has been updated, ensuring you see new "Boosted Ads" the millisecond they are published.
2. Detailed Categorization of Tracking Intent
Every piece of code that tracks your activity on Yandaz is assigned a specific functional category. We do not engage in "blind tracking"; our data collection is strictly purpose-driven:
🛡️ Critical & Security Trackers
These are non-negotiable technologies. They detect automated "bot" attacks, facilitate secure handshakes with payment processors like Flutterwave, and ensure your session doesn't expire while you are in the middle of an active chat or MoMo transaction. They also track IP anomalies to prevent account takeovers.
📈 Behavioral & Analytics Tools
Using tools like Google Analytics, we aggregate anonymized data to understand the "Buyer Journey." We analyze which Ghanaian regions are most active and which categories require more inventory. This data is purely statistical and never reveals your private home address or financial status.
🎨 Personalization & UX Features
These trackers remember your specific site persona. They store your language preferences, your "Recently Viewed" history across the platform, and your regional filters (e.g., only showing results in Kumasi or Takoradi). This ensures Yandaz feels like a local tool customized for your specific needs.
📢 Marketing & Retargeting Tech
Managed by Meta and Google Ads, these trackers allow us to show you "Relevant Recalls." If you were browsing "Toyota Land Cruisers" on Yandaz, these pixels allow us to show you similar deals in your social media feed, helping you find the best value across the wider web.
3. Third-Party Data Handlers & Governance
Yandaz integrates with high-authority global tech providers to maintain a world-class standard. Each partner is subject to our internal data protection audits:
- Google Cloud & Firebase: Used for real-time notifications and app performance monitoring.
- Meta (Facebook) Integration: Facilitates "Social Login" and measures the effectiveness of our Ghana-wide marketing campaigns.
- Smile Identity & Biometric Vendors: Use temporary tracking to verify your ID during high-security account recovery sessions.
- Amazon Web Services (AWS): Our primary cloud infrastructure partner, using encrypted cookies to balance traffic loads across our servers.
4. User Autonomy & Control Protocols
Yandaz believes in Data Sovereignty. You have multiple layers of control over how these technologies interact with your hardware:
4.1 Advanced Browser Management
You can configure your desktop or mobile browser to reject all cookies or only those from third parties. Note that Yandaz will not function correctly if "Strictly Necessary" cookies are disabled. View the setup guides for your browser:
4.2 Mobile Application IDs
In our Android and iOS applications, we use the IDFA (Apple) and AAID (Android). You can reset these unique identifiers at any time in your phone's privacy settings under "Tracking" or "Ads." This effectively "wipes" your advertising profile, making you a new user in the eyes of tracking partners.
5. Global Opt-Out Infrastructure
You can exercise your right to opt-out of interest-based behavioral advertising through these centralized industry portals:
6. Policy Evolution and Compliance
Yandaz monitors changes in web standards and Ghanaian data laws continuously. We reserve the right to update our tracking stack to improve security or performance. When significant updates occur, we will adjust the "Effective Date" and notify you via a prominent on-site banner. Your continued use of the Platform after such updates constitutes your acceptance of the evolved tracking standards.
